Free California Republic brand/issue awareness campaign: An early progress report

The Free California Republic (FCR) brand(TM) and issue awareness campaign has been underway for a week, and it is already showing signs of success. As of this morning, the FCR campaign has achieved the following:
 
Facebook ad reach: 180
Facebook post reach: 576 (one week)
Instagram followers: 58
Twitter followers: 50
Facebook likes: 10
 
As explained in this article, Be the Change You Seek: Raising Awareness of the #FreeCalifornia Campaign, the goal of the Free California Republic brand and issue awareness campaign is to raise public awareness of the California independence issue by circulating a symbol that is linked to the overall independence cause, but is independent of any organization or proposal. By allowing all California independence groups to use the FCR brand symbols in their messaging, the entire movement is unified and strengthened without requiring the many disparate groups and individuals to agree on particular goals and strategies.
 
In addition to the use of FCR symbols by California independence groups, these symbols and messages are incorporated into clothes and other merchandise that purchasers can use to promote awareness of California independence. FCR is like the hundreds of other businesses trading on associations with“California”–from “LA Gear” to (Ohio-based) “Hollister California”–except that it is nonprofit, and all proceeds from selling FCR-brand merchandise will be used to promote awareness of the California independence issue.
 
FCR is currently a project of the nonprofit Ohana Justice Center Charitable Trust, but it will become an independent nonprofit corporation as soon as possible. Please message Hannah Miyamoto or the Free California Republic page on Facebook to volunteer to be part of the FCR campaign.
 
The “Free California Republic” concept was originated in November 2016 by Hannah Miyamoto, the manager of the FCR brand, in response to calls for establishing a “Resistance” movement against the Trump presidential administration. “Free California” was inspired by the same World War II history, where “Free France” was used to characterize those portions of French territory not under the control of Nazi Germany. In the same way, “Free California” would preserve the traditions of American freedom and democracy that the Trump/Republicanist neo-fascist regime seeks to extinguish.
The primary symbol of the FCR-brand is the “Free California Republic” flag: It is like the current state flag, except that it is labeled “FREE CALIFORNIA REPUBLIC,” the letters in “FREE” form a rainbow to symbolize our celebration of diversity, and the defiant slogan “¡Siempre Seremos Libres!” (“We shall always be Free!”) symbolizes the multiculturality that will characterize the “Free California Republic.” In pre-marketing studies, FCR found that people of color were much more attracted to the idea of California independence when Spanish-language messaging–like “¡Viva California Libre!”–are used to appeal to them, even when their native language is English.
 
The current line of FCR merchandise includes a t-shirt for men and women, two shirts tailored for women, a shopping bag for bringing the message of California independence to California residents. All products are produced and distributed by Zazzle.com, and most products are printed in California.

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